Healthcare Tech Company Transforms Marketing and Boosts Lead Conversion

Overview

A healthcare tech co-founder aimed to transform their marketing strategy and increase lead conversion. They sought our help to develop a data-driven marketing approach.

Challenge

The healthcare tech company struggled to engage with high-value prospects, leading to low lead conversion rates and stagnant growth.

Solution

We implemented data-centric methods to identify the ideal customer profile (ICP) and launched targeted Facebook ABM campaigns to reach these high-value prospects more effectively.

Results

By leveraging our data-driven marketing strategies, the healthcare tech company experienced a 45% increase in lead conversion, a 30% boost in customer acquisition, and a 20% higher ROI compared to their previous efforts.